he idea behind the name Size 36 came from European men's clothing for small sizes. Quentin Shih is a film director and photographer based in New York has just set up his company that produces short films. That's where the needle and the thread comes from. We knew that the logo needs to be typographicaly refined and simple.
The type design of the logo is custom made based on modern type of François Didot. The tail of the 'Z' was gracefully elongated. This influence obviously comes from the elegant calligraphy practices. The titling serif with didot of the numbers is extended and transformed into the thread that goes through the needle hole.
The business card, letterhead and envelope are going to be exquisite when they are letterpressed on heavy weight stock.
The identity also extends to other corporate material relevant to the company like director's notebook and t-shirts.
Size: Various media
Media: Vector
Various Media
Artprint Gilded with 24-karat Gold
Ungilded Artprint
Artprint
Artprint Series - Love Joy, Love Blues, Love Lost
Artprint - Love Joy
Artprint - Love Blues
Artprint - Love Lost
Artprint Series - Ivory Parchment & Imperial Blue
Artprint - Ivory Parchment
Artprint - Imperial Blue
Artprint Gilded with 24-karat Gold
Ungilded Artprint
Display Typeface
Artprint (Choose any letter)
Monogram Mug (Choose any letter)